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  • 10

    Gentle Color

    I sometimes have a skin condition , and this product is really gentle so I can use it without any fears of sore scalp!
    Lulu52 | 3 reviews

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  • 10

    this is perfect~!

    i have been using this for over 2 years and never had any issues!! great coverage!! and it matches my natural color!!
    sarahrain | 4 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 10

    Great product

    This product is easy to use and provides long lasting color. It does not fade.
    kdzarchan | 3 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

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  • 10

    great scent

    This is the best smelling hair color I have ever come across. Most hair colors have the heavy nasty smell but not this one. Is also easy on the hair.
    dab911 | 3 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 10

    hair color

    i have been using this product since my sophmore year of high school and that was back in 2003 so that is 4 years of using this product and i absolutely love it i would never switch to a different brand and i love the way it turns out on my hair
    msblondie1125 | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 7

    Smells good

    I love the smell of the product. I agree that my hair feels nice after (not coarse like other products). The color was very nice...while it lasted. I wasn't so happy with the coverage after 3-4 weeks it seemed like I hadn't even used it.
    pawtracks | 4 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

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  • 10

    Great hair dye

    This is my favorite hair color. It smells as good as a hair dye can get. The color is great, and after I'm done dying, my hair doesn't feel thick and coarse like it does with other brands. Also, the smell of dye is barely noticable on your dry hair.
    yosh12896 | 3 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    Tried the others, but this has won my loyalty

    Not only does it color more evenly than some of the other brands I have tried, it actually SMELLS better too! My hair always feels softer and more manageable after using.
    Dealiah | 3 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 9

    Nice product for the buck.

    First product I had tried for hair color and just loved it. It worked well with my hair type.
    mickey67214 | 4 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

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  • 10

    love this stuff

    I love the fact that this hair color doesn't smell like the typical dyes I have used in the past. The color seems to last for quite a long time with minimal fading. Overall, this is the best haircoloring I have found so far.
    mmunderwood | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

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