Very pliable. NON DRYING or STICKY after-hair. It gives you the ability to lift and sculpture the hair without having to use hair spray to keep it in place. It's as though, it has memory retention! I love it walking on a windy Fall day, a few shakes of my head, poof, my hair bounces back to the way I styled it to. Surpised in deed of a goo gel!!
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