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  • 10

    Love this stuff!

    I prefer TFSI to UDPP because TFSI blends out easier. It's smooth, long lasting and prevents creasing. I haven't noticed it improving the pigmentation of my shadows, but it certainly prevents creasing and fading (somewhat).
    adjua_owusu | 22 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

  • 10

    Excellent!

    It's a small tube, but one drop does wonders! Shadow Insurance helps the eye shadow go on smoothly and stay on without the creases, fading away, flaking, or running. It's amazing and will last a person a really long time. I've had mine for a little less than a year, and I still have more than 3/4 of it left over. I mean, I don't wear make up a lot, but I've been wearing make up more frequently. Al...read moreso, it's worth the price and is way cheaper and better than others! The only other eye primer that I would recommend would be Urban Decay's Eye Potion. The only issue with UD's Eye Potion is that it's bottle shape causes one to lose some of the primer because you can't really get it out.
    spazzncute | 4 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 8

    Love This Except..

    This is the second shadow primer that I have purchased. The first one was Urban Decay's primer potion (loved that one too), but I wanted to try something different. For some reason, I like the packaging in this primer better, because I like applying it with my hands. However, the downfall of this product would have to be the the formula separates easily. Sometimes when I go to squeeze some out, on...read morely liquid comes out, it's gross!! I try my best to shake it up but sometimes that doesn't work either. However the product is smooth, and silky and doesn't make my shadow crease. I think I will purchase it again!
    Louisecarmenx | 13 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

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  • 8

    AWESOME POSSUM

    keeps ur eyeshadow in place all day with no embarrassing creasing. makes even the cheapest of eyeshadows POP, and LAST like the expensive ones. i never noticed a smell. has a neutral color to it that works for any skin tone.dries in seconds. just swipe n go. its great and im never spotted without it. a little goes a long way. its FANTASTICOOO. <3
    cillabear | 7 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 10

    If you're a bride this should be your something BLUE!

    Through the pictures, tears, dancing and drinking this will keep your eye makeup crease free and fresh looking through out the night! This is the best on the market I assure you! If you're not a fan of spending a lot of money on shadow this will be your best friend because it will intensify drug store shadows and keep them from fading. Its a must for any girl who wants to look flawless :)

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 9

    eye shadow doesn't happen without this!

    I've used a variety of eye shadow primers- Benefit FY...Eye and Urban Decay Primer Potion included. Shadow Insurance, for me, has been the best. It's not drying, it's not irritating, it's easy to put on, and a little goes a long, long way. When i use it, I squeeze out what looks like enough for ONE eye, and then use it on both eyelids. It's the most expensive thing in my makeup kit, but it's earne...read mored its place many times over. My only complaint is that even this can't make a creamy eyeshadow stay on me. I'm starting to think that's an impossible attempt for my eyelids, though. (I always use this with a pressed powder type eyeshadow, and it always works. Before, I'd usually lose my eyeshadow before the day was half over.)
    kestrel | 11 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 2

    Not the best product

    Made me break out. I have sensitive skin.
    salliekrogger | 7 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 3 people said helpful

  • 10

    I'm a fan!

    I have used this stuff for years simply because it works!! It does what it says!! It only takes a little bit and so it lasts a long time!! When you put it on, it is extremely silky and it does keep your eyeshadow on all day!! I work long shifts and my eyeshadow looks as good at the end of my shift as it did at the beginning!
    ReginaGail | 33 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 10

    insane!

    since i usually focus on my eye makeup i figured i'd give this a shot. this is pretty expsenive for a little tube but trust me it's worth it! 1st this will last you awhile, 2nd if you put this on during the day it will last you all the way through the day through the night. once (i was partying) and didn't take off my makeup .. i looked pretty much the same the morning after. i will always use this!
    beautiful_fool | 8 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 12 Best Makeup Primers

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    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 8

    Great

    I like this, but was too wet. Takes a bit longer to dry. Doesn't make eyeshadow and doesn't last as long as UDPP. Great if I want to do a neutral look.
    beautifulgoddess | 90 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

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