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Sedu Pro Ionic Ceramic Flat Iron (1 1/2")

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  • 4

    Good While It Lasted

    As what the many other reviewers have said, this iron does its job very well. However, I've gone through two of these irons over the past five years. Both failed due to electrical problems (cord shorting out). There are other lower cost brands like the HSI Professional that do as good of a job or better yet last much longer.
    Cjung11 | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

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  • 3

    End of a love story...

    My relationship with the amazing Sedu flat iron began about 9 years ago, lasting a lovely 8 years, but came to a tragic end last year. After pulling myself together, I eagerly began the search for a replacement, which turned out to the the Sedu Tourmaline. I was very happy with my new friendship; it treated me just as good at my first....that is until month 14. That's when I came to the realizatio...read moren that they just don't make them like they used too, and I became reminiscent of the good ol' days. In all seriousness, the flat iron stopped working while I was doing my hair. After reading the recent reviews, I realized that my story wasn't unusual. It's evident that Sedu's quality tanked, and like so many products today, companies care more about the bottom dollar than making a decent product. Because of the other similar negative reviews, I will not purchase another Sedu. I bought a different line all together and hopefully we will get along just as well as my pal, Sedu Also- I purchased the item on Folica and my review was never published. Folica's return policy is ridiculous. Having to pay to return a defective product is again another example of corporate greed
    mnesbit78 | 1 reviews

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