This dryer has 2000 watts and dries really fast. In fact I dry my hair about 80% dry and then lower the heat to medium and then use the round brush to dry it the rest of the way. This dryer also has negative ions so there is no frizz whatsoever. I get a nice smooth blowout that is very close to the one I get from my stylist. This dryer has two speeds and three heat settings which work great. ...read more There's no need to buy a more expensive dryer, which really work no better. The titanium feature means that the heat is nice and even and the cool shot feature ensures long lasting curl and volume. I don't blow dry my hair very often, preferring to air dry most of the time. But when I do, I really like using this dryer. It has every feature I could want and I can do a blowout very quickly (under 15 minutes for my collarbone length hair). I don't know why this site reports that this dryer is $10.99 when it's actually $60 on Amazon, but oh well. It's worth every penny. Babyliss is a professional brand and it should last a very long time. I definitely recommend it highly.
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