I flat iron almost everyday on a very high heat setting, so I have alot of split ends and fried looking strands. I now use Biolustre at least once a month and it makes my hair soft and silky again. Can't live without it. It seemed a little expensive at first, but when I saw the difference it made in my hair it is worth every penny. The process does take some time if you have long, thick hair (like...read more myself), but once it is fixed you don't have to repeat the process until you notice it becoming dry and fried again (like once a month or less often). AAA+++++++++
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