I picked some of this up at the discount store when my husband had a bad sunburn. I've always just used plain old aloe vera gel whenever I got a burn at the beach. Since it was at a discount shop, the price was reasonable, but I know most vaseline products are fairly pricey, when compared to similar products. My husband used it for his sunburn, but didn't say that he saw any difference between thi...read mores and similar, less expensive products. He said it is was cooling, but nothing impressive. If I hadn't been able to buy this at a discount, I would not buy it again. It is no improvement over regular aloe, but comes at a premium price point.
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