Someone commented my teeth looked whiter after one use. I noticed whiter and brighter teeth after a few uses. I like the berry blend flavor which is subtle and sophisticated, no sugary bubblegum. I can also feel the micro-capsules burst while brushing- my teeth feel very refreshing and clean during and after brushing. I also like that it's not super frothy, but just enough foam. This is the o...read morenly teeth whitening product I have ever used that gave me results and I've tried a few. I can't live without this product now. This is also a vegan product.
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