Don't get me wrong--I love the Ulta store. The salespeople there are firendly, and I often can find great deals and discounts when I'm there. But the Ulta product brand itself? I've found it to be less than impressive. The first product I ever bought there was a cool-toned plum gel eyeliner. The packaging was decent, but the color and consistency were both terrible. The color showed as more gray t...read morehan purple, and the formula was waxy and difficult to spread, dragging quite irritatingly along my eyelids. Ulta recently had a sale and I was able to get both the Starlet (silver) and Golden Eyes (gold) automatic eyeliners at more than fifty percent off. I was reluctant to try Ulta again, but the price, and well as the colors, convinced me to give the brand another shot. The eyeliners were okay. The color payoff wasn't great, and the formula was again stiffer than I found practical, but all in all, they were decent for what I paid for them. (I wouldn't buy them again, though, because my favorite eyeliners are from Jane Cosmetics. They have a very good formula for a very reasonable price). My confidence in Ulta somewhat bolstered, I decided to try the cheek stain. Several of my friends have used drugstore cheek stains and really liked them. I have never tried them, but it seemed to me like it would be a versatile product that could be used for both the lips and cheeks. I needed to spend a certain amount of money at Ulta to use a specific coupon, so when I saw the cheek stain on sale, I decided to give it a shot. I spent less than three dollars on the cheek stain, but man, do I regret it. The formula is very balmy and gives absolutely none of the rich color that appears in the tube. If you've ever used CoverGirl Lipslicks, this is basically the cheek stain product. Worse yet, the formula really highlights dry patches on lips, making this product useless for lips, too. After this latest disappointment, I think I'm done with Ulta as a brand.
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