First of all, I have wavy, fine hair. Maybe it works better on curly hair. I didn't notice a big change in how my hair after using this. I followed all of the steps, (blow out and flat iron to seal it in after treating). On days that I didn't use a blow dryer and iron, it was still wavy. Also, the straightening lotion has a strong odor. It takes a day or so to go away. You also have to use...read more their special shampoo and conditioner for the whole month or else the treatment will be washed out with regular shampoo and conditioner. Maybe somehow this made my hair healthier like it claims, but it definitely made it get more knots.
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