IT Cosmetics boasts about how much of a "no-tug" gel eyeliner this is. It is for the most part because it's super creamy that it doesn't tug at all. I haven't noticed it drying out on me yet since I've only used this about ten times now. I got this in the plum color and it's a really pretty color but it hardly shows up as plum. It's more of a black base with purple shimmer in it. Not quite the col...read moreor I was looking for. This dries super quick so work fast. One thing I don't like about this is that the color is not intense enough to my liking. It applies really patchy and streaky so it's hard for me to get that dark tip at the end of my winged liner. This liner lasts super long and is basically waterproof but I noticed it fading throughout the day which is weird considering it being so long lasting and all.
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