It is so lightweight, absorbs so quickly and dries to a powdery matte finish. It does have a white hue to it which is going to be a dealbreaker for some (I use it on my body but not my face), but it does disappear after awhile and I actually forgot that I had sunscreen on -- because the texture is so lightweight and dry, you can't feel it at all. Even better -- since it's so matte, sand doesn't st...read moreick. Also, it becomes more effective when exposed to sweat/water, which is a godsend in my book since I hate reapplying. My toddler also let me put this on him without screaming/pulling away because it goes on so easily.
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