Erase five years: Put away the shimmer shadow

Before
"As you notice lines around your eyes, avoid frosted or shimmery shadows," says New York makeup artist Troy Surratt. "The sparkle highlights wrinkles and crepey, crinkly skin instead of masking."

After
Silky, matte shadows blend into your skin and camouflage fine lines. Sweep "a light shade of champagne or peach -- universally flattering colors -- from lash to brow to brighten the whole eye area," Surratt says. This creates a full, youthful eye. But if puffiness, especially on your lids, is your problem, Surratt suggests you use a medium shade such as taupe on the entire eyelid to add depth and create a natural-looking crease.