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How to Land Your Dream Job in the Beauty BizDaydreaming about making your mark in the industry? Here's how to get your big break |
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What is your role?
I oversee PR activities/strategy for Bobbi Brown, both the makeup artist and the cosmetics collections. This includes securing press opportunities for brand spokespeople and product launches across all media outlets, protecting the brand equity/image, developing content for social media platforms, managing our cause-related marketing initiatives and much more.
How did you break into the industry?
I interned for a small PR firm that specialized in independent films. I realized I liked PR, but not for films, so I looked for another internship and landed one at DNA PR, which specializes in beauty PR for independent beauty brands. Once there, I felt like I found what I was supposed to be doing.
What's you best advice for someone seeking a similar position?
There is no formula or specific path that will guarantee a job in beauty. Everyone's path is different. I suggest internships as a foundation. Hands-on experience is crucial, and you'll learn very quickly if you want to do PR for a living. Networking is also key. Connect with professionals in the industry however you can. Lastly, immerse yourself in the industry. Visit sites like TotalBeauty.com and WWD.com to keep a pulse on the industry. It's all about being really proactive and creating opportunities for yourself, as they will not be handed to you.
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