Hair Care
Why You Should Get a Perm -- Yes, SeriouslyI went on a quest for effortless, tousled, beach wave hair, and ended up with a perm (and the hair of my dreams) |
When you think of perms, I guarantee one of two things comes to mind: bad '80s hairstyles or the courtroom scene in "Legally Blonde." So let me introduce a third option: textured, sexy, beachy wave hair. Skeptical? So was I. After all, how could the same process that gave women the Jennifer Beals in "Flashdance" giant curls of their dreams also be responsible for creating a look so modern and sexy?
But the proof was in the Instagram: Julianne Hough got a beach wave perm from perm master Joe Santy, and it appeared to be the key to #iwokeuplikethis hair. So I called up Santy and got the scoop. He used Olaplex, a hair strengthening treatment, in each step of the perm so that the perm chemicals wouldn't destroy Hough's colored hair, and he also used larger rollers to get that coveted beach wave look.
Being the intrepid beauty reporter that I am, I had to try it. Here's what happened.
SEE NEXT PAGE: Wavy Perm: Before
But the proof was in the Instagram: Julianne Hough got a beach wave perm from perm master Joe Santy, and it appeared to be the key to #iwokeuplikethis hair. So I called up Santy and got the scoop. He used Olaplex, a hair strengthening treatment, in each step of the perm so that the perm chemicals wouldn't destroy Hough's colored hair, and he also used larger rollers to get that coveted beach wave look.
Being the intrepid beauty reporter that I am, I had to try it. Here's what happened.
SEE NEXT PAGE: Wavy Perm: Before