And the Official 6th Annual TotalBeauty.com Winners Are...

When you try thousands of new beauty products over the course of a few months, you become startlingly picky about just how well a mascara performs (there may have been tape measures involved) or whether an eye cream lives up to its claims. Our Editors' Picks are the ones that outshined the rest in spades - and earned a permanent spot on our vanity. Our Readers' Choice awards go to the beauty products our readers live and die by. Here, the 2015 TotalBeauty Award-winning beauty products that make us look and feel pretty enough to join Taylor Swift's #squad.