Prescriptives Custom Blend is Back -- Now Over Video Chat!

I'm not a foundation wearer. I find that tinted moisturizer -- or BB cream -- and some strategically placed concealer does a decent job at hiding my dark circles and blotchy patches. Foundation -- even just the name of it -- makes me think of a mask of makeup sitting on top of my skin, suffocating it.

However, when I have a special event or an important meeting, I like the idea of what a foundation should do. So I have a foundation wish list: It should correct everything (pores, lines, discoloration), it should feel like skin, it should look like skin, and it needs to be moisturizing. Basically, I'm searching for a makeup unicorn.

So when I had the opportunity to talk with Nikki Galante, a Prescriptives "Beauty Genius," about the relaunch of Custom Blend Foundation, I was optimistic. If my ideal foundation doesn't exist, maybe I could make it myself -- with a little help from Prescriptives.

Galante and I hopped on a videoconference to talk about my wish list, and she had a solution for everything I asked for. "There's a component we can put into your foundation called 'Firms, Lifts, Minimizes Lines.' Does that sound like something you'd want?" she asked. "Um, yes!" To determine my color, we talked about the shades of tinted moisturizer I currently use, and then I uploaded a bare-skinned photo of myself for Galante to evaluate. We discussed the finish (no shimmer, but not too matte). We talked about hydration. And in the end, we designed the perfect, most amazing foundation unicorn, which I'll be wearing to events for years to come. (They'll keep my personal recipe on file indefinitely.)

If you're reading this and thinking, "wait, is Presciptives really back?," here's the good news: It is! The brand packed up its counters in 2010, but there was such an overwhelming response from customers -- especially the ones who never found their perfect foundation anywhere else -- that they brought it back to Prescriptives.com. If you want to create your own Custom Blend, Galante and a team of Beauty Geniuses are there to videochat. And if you're not happy with your formula, you can return it for free, and they'll keep working with you until it checks every box on your wish list.

3 Comments |

Tweet