Why: All hail the queen of makeup transformations, who presides over 2.5 million YouTube subscribers. On Snapchat, she gives intimate sneak peeks of her upcoming looks (her Adele-inspired look is gorgeous) and soon-to-launch makeup products you've never seen before. The best part? She even gives out promo codes so you can get featured beauty products at a steal.
She'll also inspire the artist in you, as she finds makeup inspiration (especially eye shadow choices) from everyday objects, like superfancy cars she sees at the car show her boyfriend dragged her to. In other words, she puts the art in makeup artist.
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