2018 Is All About Soft, Sheer, Matte Lips

Paint your lips with a few swipes of this new matte liquid lipstick formula — it's light as a feather and though it's got a gorgeous velvet-matte finish and a whole lot of color payoff, the formula is sheer and blendable enough that you won't find it intimidating (and if intimidating's your game, just add another layer — or check out the line's more dramatic Victoria's Secret Velvet Matte Cream Lip Stain, $14).

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