Sleep Matters Now More Than Ever We've already seen an increase in the number of products centered upon sleep, but sleep prioritization is going to be even bigger business in 2020, predicts MindBody. "With 57 percent of those in MindBody's Wellness Index study agreeing that sleep is a luxury, it's no wonder savvy wellness businesses are finding new ways to treat it as such," they wrote in a press release. For instance, sleep/mindfulness apps — such as Calm or Headspace — are becoming mainstream, with roughly 28 percent of consumers surveyed reporting using them to help fall asleep at night. Also on the rise: sleep aid services, such as nap pods/bars like Dreamery by Casper or NuCalm by RēCOVER. Luxury bedding is also on the rise ranging from comforters to mattresses to sheet sets.
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