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These Are Some of the Biggest Trends in Wellness for 2020

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by Wendy Rose Gould  |  COMMENT

PHOTO 4/8
Building Muscle — Versus Burning or Freezing Fat
Building Muscle — Versus Burning or Freezing Fat We wouldn't be surprised if you've come across advertisements for freezing or burning fat via various treatments such as CoolSculpting or laser liposuction. According to Tom Seery, the founder and CEO of RealSelf, even in the world of medical aesthetics we're seeing a new focus on treatments that are better for you. "Nonsurgical treatments that promise to build real muscle are stealing market share from nonsurgical fat reduction treatments, which only kill fat cells," he says. "According to new data [we've gathered], the nonsurgical muscle toning treatment For example, Emsculpt saw a 450 percent year-over-year interest increase in 2019, making it the No.1 fastest-growing cosmetic treatment on RealSelf this year."

Of course, you can always build muscle the good old-fashioned way and hit the gym.

Image via @aestheticclinique

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