Our Beauty Prediction for 2021

Up until now when celebrities were looking to make a splash in the beauty space their main focus was on fragrances, but not so anymore. Having maxed out on olfactory notes and likely been inspired by the massive success of the likes of Rihanna with Fenty Beauty, celebrities are turning their attention to skin care and makeup. Taking note from JLo Beauty and Rare Beauty by Selena Gomez, expect to see plenty more celebrity-backed skincare launches in 2021.

Image via @jlobeauty