Our Beauty Prediction for 2021

Just as consumers will become increasingly conscious about the team and founders behind the beauty brands they're shopping, they will focus more so than ever on the ingredients in their products. And in 2021, they'll actually be able to act on their newfound knowledge because clean beauty will become increasingly affordable. There is no taking away from pioneering brands like Kora Organics and Kjaer Weis, but the price points can be intimidating. Expect to see frugal-priced brands like Love Beauty and Planet taking center stage at retailers like Target and Ulta.

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