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450,000 Reasons You Shouldn't Powder & Drive

Plus, why saying "no" makes you happier, the kooky new cashmere blowout and more news we're talking about today

by Colleen Rush  |  COMMENT

PHOTO 4/6
Anti-cigarette ads trigger smoking
Anti-cigarette ads trigger smoking Bit of a bummer study: the wrong kind of anti-smoking ads may actually trigger the desire to smoke, according to findings published in the current issue of Media Psychology. If the PSA doesn't send a powerful message (say, the image of a former smoker with a tracheotomy or comparing smoking to farting in public), researchers found that weaker messages (think: images of people smoking, or cigarettes smoldering in an ashtray) can cause former smokers to relapse or inspire smokers to light up. Source

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