Platinum with roots Gwen Stefani has been rocking this look since the '80s and still flaunts it fabulously today, though decades back she was a bit more punk rock and less pop. According to Kali Ferrara, senior colorist at Roy Teeluck Salon in New York City, this look is still in high demand. In fact, most of her platinum clients don't love their day-of appointment look and tend to enjoy their color most when it's almost grown out. If you're dying to be platinum, Ferrera urges the assistance of a good colorist who can color both your hair and your brows. "With the platinum trend comes the light hair dark brow look," she says. "Brow contouring and filling in is so mainstream now that it would look bizarre if clients started to color their brows to really match their hair." The contrast, she explains, helps frame the face and give the overall look some edge.
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