Skin

Barneys New York Ups The Beauty and Wellness Game

Make luxury a part your skin — literally

by Sanja Savic | COMMENT

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Venturing into different waters is not a new thing for brands in the fashion or art industry. If the last few years are anything to go by, where we've witnessed many fashion brands starting their own beauty lines (to our delight), we can make an educated guess that this business trend is only going to continue. The stakes are high, though. If the beauty products are not hand in hand with the quality we've come to be accustomed to, not only may the brand in question lose their credibility on the beauty front, it may actually devalue our perception and experience of the quality of their initial product(s), services and identity they've curated over time.

Stakes are even higher when our expectations are as high as the mark they've set and have been setting for decades. Reputations are built and proven over years, but can crumble in a matter of days. Certain brands have had our trust for a long time, rightfully so, and they've justified it over and over again. One such brand is Barney's New York, not only a brand, but a cultural institution in its own right. Style, luxury, quality and sophistication are the pillars of Barney's NY identity. High standards — high quality. So, when such an institution announces their own skincare line, you know you're about to be introduced to something marvelous. New ground is broken, indeed. The gem that awaits: Glocela — a premium antioxidant complex that has been created exclusively by the Barneys New York wellness R&D team. It is made up of 8 rare ingredients in a golden ratio to deliver powerful antioxidant benefits and improve skin tone, texture and moisture retention — setting a new standard for luxury skincare in 2022: meaning clean and high-quality ingredients from around the world, beauty that comes from within, aka powerful formulations which work on beautifying, treating and strengthening our skin from the inside out. Their debut product line includes a serum, hybrid cleanser, water essence, rich cream, light gel cream and 5 two-step double action hydrogel masks addressing different skin concerns such as redness, dehydration and irritation. Among these new arrivals, there are also waters, supplements, lip balms and something that got me, personally, very interested — the Sentiage line — hand and body care product lineup created with scent-entrapped technology, using premium, cruelty-free and vegan fragrance that spreads instantly upon contact with the skin and lingers on. Click through for our selection and be among the first to experience the beauty of Barney's.

Image via @barneysbeauty

SEE NEXT PAGE: Barneys New York Beauty Glocela Rich Cream, $148

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