16 Ways to Shop Like a Beauty Editor This HolidayThese beauty products will hit cult status in 2021 |
Try: Topicals Duo, $56
Show us temperamental skin and we'll show you countless products clinically positioned to to aggressively fight it. But one look at TikTok proves that Gen Z knows another way, wherein the path to a glowy complexion is forged with natural formulations meant to nurture the symptoms of acne, rosacea, eczema and hyperpigmentation. Enter Topicals, a skin care brand started by two Gen Zers that's formulated to gently care for flare-ups without perpetuating unrealistic beauty standards along the way (we're looking at you, glass skin and so-called perfect complexions). Its first two products: a botanically-driven, whipped calming mask and brightening serum that happens to double as a moisturizer and makeup primer for oily skin types.
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