What is your role?
As the editor-in-chief of BeautyBets.com, I write and work with an amazing group of contributors, all of whom have a beauty/wellness beat that they feel passionate about. In addition to creating content, I spend a ton of time on social media. Pinterest, Twitter and Instagram are such creative outlets for Beauty Bets and allow me to engage with readers in a constantly changing way.
What was your first job/break in the industry?
I was a lifestyle editor for several years for a magazine in Minneapolis. This opened doors to writing about beauty and connecting with people in the industry. It also gave me a forum to talk beauty on TV and radio. When I started the blog, I had a fantastic foundation and readership built in, which made it easier to gain momentum out of the gate.
What is your best advice for someone seeking a similar position?
Find any outlet you can to share your love of beauty, or whatever topic gets you out of bed in the morning -- you don't have to have a job in that field to participate in it -- and start positioning yourself as an expert. Volunteer, freelance and talk to like-minded people, and it will start to come together.
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