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15 Clean Beauty Products You Can Get at Whole Foods

Aka, every beauty lover's and health nut's dream

by Jenn Sinrich  |  COMMENT

PHOTO 9/16
Naturtint Hair Color, $18
Naturtint Hair Color, $18 Launched back in the late '90s, Naturtint was officially the first permanent hair coloring product produced without the use of ammonia. To this day, its ingredient list is primarily plant-based, which is a big reason why it's landed in the Whole Body section of Whole Foods. Not only does it live up to the standards and core values, but customers love its ability to provide vibrant, long-lasting color without simultaneously introducing their scalp to harsh chemicals, like ammonia, parabens or resorcinol, like many of its competitors.

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