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Our 5 Favorite Beauty Sites to Shop (That Aren't Sephora or Ulta)

Update your bookmarks with these beauty sites

by Karen Frondozo  |  COMMENT

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Soko Glam
Soko Glam Founded in 2012 by Charlotte Cho and her husband Dave, Soko Glam has become one of the leading online stores when it comes to K-beauty. The site was among the first to introduce the 10-step Korean skin care routine stateside and has had a huge hand in kicking off the current K-beauty boom. Cho carefully curates the products and it's quite the e-destination, offering popular Korean brands like Etude House, Peripera, Tony Moly, Skinfood, Banila Co and more. Not sure where to start? You can't go wrong with the lightweight, long-wearing Etude House Dear Darling Water Gel Tint, $5.

Buy now

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