Beauty Tips
The Best New Beauty Brands of 2014Our favorite products from this year's most talked-about beauty launches |
PHOTO 2/10
This Japanese skincare brand focuses on brightening products that have some pretty impressive clinical trials to boot. And even if you don't have problems with hyperpigmentation, the line of products brings major luminosity to your complexion.
Price Range: $30-$125
Editors' Favorite: Equitance Brightening Serum & Spot Corrector, $125
This serum applies more like a lotion, and goes on smoothly underneath your regular moisturizer or makeup. Although it is on the pricey end, our readers and edit team alike have seen improvements in dark spots and stubborn acne marks.
SEE NEXT PAGE: The Swedish Line We're Stockpiling
