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8 New Products for a Gorgeous October

From a superluxe facial mask to the world's cutest hair product, here's everything you need right now

by Alyssa Hertzig  |  COMMENT

PHOTO 5/9
We Heart This Brush
We Heart This Brush How much do I love the It Cosmetics Love Beauty Fully Love Is the Foundation, $30, limited-edition brush? Let me count the ways. First, it's shimmery pink. So, big points there, obviously. Second, the bristles are supersoft. Third, for every brush sold in October, It Cosmetics will donate a second brush to the Look Good Feel Better program, which helps women dealing with cancer. And fourth, the bristles are shaped like a heart. I repeat: THE BRISTLES ARE SHAPED LIKE A HEART. Too. Cute.

Buy now

Image via Getty

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