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It's Official: Millennial Pink Is the Most Popular Lipstick Shade

Think we've reached peak millennial pink? A new study shows the hue is the most popular color globally.

by Heather Cichowski  |  COMMENT

PHOTO 11/12
Ilia Lipstick in Pink Kashmir, $26
Ilia Lipstick in Pink Kashmir, $26 This cool pink lipstick is actually inspired by the colors of Pakistan and India. If you think it looks cheerful in the bullet, wait until it's applied to your lips. The formula combines organic ingredients and a semi-matte finish for a wearable pink with just the right amount of pop.

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