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10 Shark Tank Beauty Products That Are 100% Genius

From lace sheet masks to pre-bikini wax numbing cream, "As Seen on TV" never looked so good

by Christina Heiser  |  COMMENT

PHOTO 7/11
BareEase
BareEase A bikini wax is a summer must-have for many of us — but it often comes with a side of pain. Leave it to an anesthesiologist to come up with a fix. Edna Ma, MD, brought her BareEase Prep Kit, $10, on a 2013 "Shark Tank" episode, explaining that the cream works by temporarily numbing skin with lidocaine so that you can wax to your heart's content without the discomfort. The kit also comes with a latex panty that helps the cream absorb.

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