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Why 'Bouncy' Is Beauty's Newest Buzzword

These light-as-air products will put a little extra bounce in your step

by Hannah Savin,   |  COMMENT

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We think makeup should be fun — and while it serves a practical purpose, it should always maintain a touch of whimsy. Enter bouncy beauty products: products with a whipped, fluffy or jelly consistency. Typically light and hydrating, these products are simple to apply — usually just a dip of the index finger and a dab of the product will do the trick.

Bouncy beauty products can be applied all over the face. They offer buildable coverage from a sheer wash of color to more opaque looks and the color payout is phenomenal — minus fallout or creasing. We've collected some of our favorite bouncy makeup products. So get to bouncing, squishing and playing with some of the prettiest, softest, most delightful makeup to apply.

Image via Imaxtree

SEE NEXT PAGE: NYX Love You So Mochi Eyeshadow Palette, $20
 

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NYX Love You So Mochi Eyeshadow Palette

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Elizabeth Arden Flawless Finish Everyday Perfection...

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Too Faced Peach My Cheeks Blush

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Lancome Jelly Flower Tint

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