5 Stars Over 50 Who Are Rocking It as Beauty Brand Ambassadors

Most brand ambassadors tend to be, well, young. But you know what? The desire to take care of your skin and a passion for makeup doesn't stop at a certain age. There is definite ageism in the beauty industry and it's telling older women that they don't matter as much because they are no longer youthful. Which, ultimately, is nonsense.

According to Beauty Business Journal, a report by the British Royal Society for Public Health revealed that 24 percent of 18-34 year olds believed that older people can never be thought of as attractive and 25 percent of 18-34 year olds believe that it is normal to be unhappy and depressed when you are old. These statements are astounding to read, and especially worrying when, as The Beauty Business journal points out, "that most people who work in the advertising industry are in their twenties and thirties."

Luckily, things are changing, albeit slowly. The beauty industry is starting to wake up to the fact that older women are not meant to be hidden away, with more and more brands appointing older women as brand ambassadors. Keep on reading to see a few of our favorites.

Image via Gregg DeGuire/FilmMagic/Getty