The Process The ease of this whitening system is really what drew me to try it. "What makes this product unique is the combination of its performance and ease of use," says John Kooyman, Chief Marketing Officer, Colgate-Palmolive, "Many at-home whiteners are cumbersome, complicated or ineffective, but with our introduction, we bring to the market a product that is both easy to use and highly effective."
When I tested out the product, I started by fully charging the device (I only charged it once throughout the 10-day process, so yay for great battery life!). After it was ready to go, I opened Day 1 of the serum and loaded it onto the top and bottom trays of the device. Thankfully, the serum is thick enough that you're able to flip it upside-down to get the serum onto the opposite side so it can coat the top and bottom rows of teeth.
Once the serum was lined in the device, I popped it in my mouth, hit the start button and hung out for 10 minutes. I usually put the device into place and then checked my emails in the morning, and before I knew it, the buzzer would go off! Once I was finished with the process, I rinsed my mouth quickly with water and then quickly rinsed the leftover serum off the device, and that. is. it.
I repeated this quick and easy process for 10 days straight and was shocked at the results. My teeth started to look whiter after the first couple of days, but by the end of the process, I felt like a new person. Another thing worth noting: As someone with semi-sensitive teeth, I did not feel any sensitivity even on day ten, which I was quite impressed with.
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