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10 Game-Changing Beauty Ads Every Feminist Needs to See

From body-positive soap ads to controversial tampon commercials, see the campaigns that rocked our view of beauty

by Amanda Montell  |  COMMENT

PHOTO 1/11
'Ding Dong, Avon Calling'
"Ding Dong, Avon Calling" Year: 1954-1967

The Concept: When Avon launched this iconic campaign during the post-WWII era, they became the first-ever beauty company to turn career-less housewives into door-to-door entrepreneurs.

The women in the posters and commercials were independent and put-together, wearing bright smiles, as well as tailored skirt suits and pillbox hats afforded by their sky-high Avon salaries. The idea was to create worldwide brand awareness, while encouraging women to embrace their independence during a time when such a thing was rare.

The Impact: Avon employed over 100,000 women across the world because of "Avon Calling." Even today, their signature outfits and tagline are unmistakable (albeit old-fashioned). The campaign was one of the longest lasting in advertising history, and the first-ever to associate financial independence with beauty.

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