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What Does "Cruelty-Free" Really Mean in the Beauty Industry?

Are your favorite brands actually cruelty-free?

by Rosie Narasaki  |  COMMENT

PHOTO 2/18
Too Faced
Too Faced Even after being acquired by non-cruelty-free parent company Estee Lauder in 2016, Too Faced has remained proudly cruelty-free. The brand also offers a number of vegan products (such as the popular Pro-Essential Teddy Bear Hair Brush Set, $65) and even donated $150,000 to the Best Friends Animal Society back in 2017 to celebrate the launch of the Clover Eye Shadow Palette, $49.

Image via @toofaced

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