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What Does "Cruelty-Free" Really Mean in the Beauty Industry?

Are your favorite brands actually cruelty-free?

by Rosie Narasaki  |  COMMENT

PHOTO 6/18
Wet n Wild
Wet n Wild How does Wet n Wild do it? The brand's products are about as budget-friendly as they come and they're completely cruelty-free. It also offers vegan products and is striving towards a 100 percent vegan-friendly lineup. As for product recs, you can't go wrong with the MegaGlo Highlighting Powder, $4.99, or the Color Icon Eyeshadow Quad, $2.99.

Image via @wetnwildbeauty

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