Reason No. 3: You're not conditioning enough Your hair loses moisture when it's shampooed, so it's important to replenish it with a good conditioner. If you use a lot of heat styling products, or have your hair colored regularly, then you also need to make sure you get a great regular conditioner (as well as a deep conditioner) to really hydrate your hair.To this end, we've really been loving the adorable Briogeo Don't Despair, Repair Honey Moisture Deep Conditioning Mask, $36.
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