What is a dry sheet mask? A dry sheet mask consists of a fabric mask sheet infused with a waterless, emollient, moisturizing formula, explains Jude Chao, blogger at fiddysnails and marketing director at Beautytap. Some might say that the more accurate term would be "waterless masks" but dry is still appropriate because the sheet masks actually do feel dry to the touch — unlike traditional sheet masks which are literally dripping in serum.
What's interesting is that it's not Korea that's dominating the dry mask scene. Montreal-based Nannette de Gaspe is the pioneer in the area. The brand's Youth Restoring Techstile Treatments are dubbed the world's first waterless sheet mask and they come in versions for the face and body. The brand recently launched its more affordable dry sheet mask sister brand Miss de Gaspe. Charlotte Tilbury also has its Instant Magic Facial Dry Sheet Mask, $27.
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