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11 Environment & Climate-Conscious Beauty Brands Doing It Right

Meet some awesome new brands

by Sanja Savic  |  COMMENT

PHOTO 4/12
Half Magic
Half Magic What to love: Partnered with the aforementioned Pact Collective to make recycling our empties as easy as sending a postcard. Their single eye shadows come in paperfoam packaging which you can compost, even at home. Well presented reports on their website on products' packaging recycled content, making it easy to get key info at first glance. Partnership with Beauty 2 the Streetz which supports the people without housing on Skid Row in Los Angeles.

What to try: Half Magic Chromaddiction Shimmer, $24

For lovers of all things shimmer, great way to get to know this brand is by trying one of 4 fairy-like, buildable eye colors. They can be used as eye shadow or eyeliner for precise lines and details. You will find them long-lasting and smudge-proof. And gorgeous, of course!

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