This Eyeshadow Palette Totally Deserves Its 1,200+ Positive Reviews on Ulta

Since launching this summer, the Urban Decay Naked Heat Palette has enjoyed steady popularity. As of the writing of this article, it's even managed to rack up an impressive 1,231 reviews and 4.8 stars on Ulta, making it one of the retailer's best sellers. Sometimes, buzzy makeup launches are pure hype and not much else, but let us assure you, the Naked Heat Palette is the real thing. Suffice it to say, it's totally earned its near-perfect review status on Ulta — and here are five little reasons why.

Image via @beautystyleist