If You're a Pale Blonde, Try Icy Platinum When it comes to platinum hair, silvery shades are (icy) hot right now. "A cooler, icy undertone will take your summer platinum right into winter," says Redken celebrity colorist Tracey Cunningham, who has worked with famous blondes, like Charlize Theron and Naomi Watts.
Sarah Potempa, celebrity hairstylist and creator of the Beachwaver, says giving your blonde an frosty tweak is easy. "Ask [your stylist] for a cool-toned version of your color," she says. "It could be as simple as a toner, but one that has a silver hue."
If you're not full-on platinum yet, there are more "conservative" ways to rock icy blonde, says colorist and Phyto national educator Christyn Nawrot. "Choose a color-enhancing shampoo or conditioning mask that can buffer your already light blonde hair color," she advises. Look for one that has violet or blue pigments to balance out your hair's gold tones.
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