Gender neutral fragrances will continue to trend As conversations about gender equality continue, perfumers like Erika Shumate, CEO and co-founder of Pinrose, say that this theme will also carry over to the realm of fragrances, in the form of unisex scents. "Over the past year, we've seen the market pushing what has been gender-normatively deemed as more male notes — wood, lavender and citrus blends," she says. "I see this trend continuing this spring and into fall as well."
To bring both masculine and feminine notes to your signature fragrance this spring, Shumate recommends Pinrose Lil Dipper, $65, as it tops traditionally male notes with an irresistible (and not to mention feminine) peony note.
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