Socially conscious fragrances are gaining traction In addition to sustainability, fragrance companies that give back are also a spring highlight as Mindy Yang, owner of Perfumarie, says LVMH is already adopting this concept. "Companies with a luxury positioning that give back (social good) are enjoying a spotlight," Yang says.
One such socially conscious brand is Sana Jardin, which has partnered up with The Beyond Sustainability Movement to help impoverished women by providing them with financial opportunities and helping them develop necessary business skills. Sana Jardin Berber Blonde, $225, contains delicious spring-ready notes of shimmering Moroccan orange blossom and North African neroli oil.
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