Power Brown Bodt points to models like Binx Walton and Kaia Gerber as an example of the luxurious take on brunette for the season. It seems brown is anything but boring: we're talking a rich medium to dark brown, a powerful color that looks lush and saturated. "It's not overly warm, not overly ashy. For the longest time we saw brunettes with highlights running through it, but now we're seeing that chic, rich tone. Think sable-y, very Old Hollywood raven-haired brunette."
If you're already naturally in the brown family, Bodt says this is the season to really lean into a lush version of your natural hair color. "I think this is the season to really embracing being brunette. I think we're going back to that luxe, rich brown."
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