Hair Care
Your Hair-Saving Guide To Going BlondeYes, even going light has a dark side -- but there's no need to fear straw-like strands with this guide |
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Olaplex, a process that reduces the amount of damage done to colored hair, works to preserve the moisture and proteins in your hair after the bleach's chemicals have penetrated the hair shaft.
The B3 Brazilian Bond Builder is a similar hair-saving process that has gained popularity among celebrity stylists. While bleaching your hair can fry your strands by stripping the hair cuticle and depleting its moisture, this process replaces those stripped bonds in the hair's cellular membrane complex. For those of us who don't speak colorist, basically it's preventing your hair from losing any hydration. And because it doesn't contain any water, it can process hair color faster than Olaplex -- meaning less time spent frying your hair.
"This is the new generation of hair color," Lewis says. "Bond builders, like the B3 Brazilian Bond Builder, are widely available to stylists. While it's becoming increasingly uncommon that a stylist wouldn't use a bond builder, there are still many that aren't using it because it's relatively new technology."
If your stylist isn't using a bond builder, you should get the hell out of there, Lewis says. Without one, your stylist will have to do the change slowly over a period of months, or risk doing major damage to your hair, he explains. Don't be afraid to straight-up ask your stylist about what measures they're taking to reduce damage -- because your hair deserves protection, damn it.
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