Halloween Makeup Tips and Tricks Straight From the Professionals

A makeup primer helps your Halloween makeup last longer and promotes smoother, better-looking application. Also, and this is key, it creates a nice barrier between your skin and that heavy makeup.

"Most of the time we don't use primer and many people even wonder why they need it and what it's actually going to do for them. I always give the example of you wouldn't just paint your wall, you would spackle and prime it first so the paint is evenly applied. The same goes for makeup," says Jessica Richards, founder of Shen Beauty. "Prior to applying the foundational makeup, be it white for a ghost, black for a witch or whatever else you had in mind, you must use a primer."

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